Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company manages over $1.5 billion...
View ArticleAdobe Launches New Programmatic Ad Platform
Adobe announced that it is rolling out what it is calling “the industry’s most advanced” global programmatic advertising platform, specifically for advertisers and publishers using Adobe Marketing...
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TapSense Announces Ad Platform For Apple Watch
Mobile ad exchange TapSense announced the launch of what it says is the industry's first programmatic ad platform for the Apple Watch, even before the device itself is released. The platform utilizes...
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Study Looks At Marketer Perceptions of Mobile Ads
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most (76%) perceive...
View ArticleAOL Makes Programmatic Ad Deal With A+E Networks
AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a publisher and as an...
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LinkedIn Enables Programmatic Ad Buying
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more efficiency. "This means...
View Article"AMP for Ads" Makes Mobile Faster... and More Profitable
Googles Paul Muret, VP, Display, video & Analytics at Google, says that Google's research shows that the average mobile site takes 19 seconds to load. If however, through optimization you can get...
View ArticleOpenX Moves to Google Cloud to Leverage 5G Innovations
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid...
View ArticleOTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel...
View ArticleHulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at...
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